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Virtual training, product expansion and more with global brand.
December 14, 2017
By: Melissa Meisel
New at beauty app YouCam is the first ever Estée Lauder Augmented Reality Training (ART) bringing to life the world’s first live AR makeup education program for the brand’s over 17,000 Estée Lauder Beauty Advisors around the world. The interactive live stream platform gives Estée Lauder’s Global Education team the ability to host real-time trainings and product briefings, in which the brand’s Beauty Advisors can view and engage with directly from their mobile devices. The private, proprietary live channel is transforming the way the Estée Lauder Brand connects with its Beauty Advisors and sales teams, providing a unique training tool that utilizes AR technology to educate, entertain and inform. The ability for Beauty Advisors to interact and virtually try on featured looks throughout the session, follow along on slide show presentations, and chime in with real-time questions and feedback, helps to maintain the intimate nature of the training. In addition to the Estée Lauder Global Education team hosting regular live training sessions, the brand can also track attendance, engagements and overall performance of the trainers and participants. The Estée Lauder Global Education team kicked off their first YouCam ART segment this month for over 600 Estée Lauder brand employees around the world to introduce its latest innovation Perfectionist Pro Rapid Firm + Lift Treatment. Also this month it rolled out Virtual Try On on over 800 devices in stores and on the YouCam app for their Makeup franchises, globally. And, in December 2017, Estée Lauder debuted the You Cam “Look Transfer” technology as part of an influencer launch event for new Pure Color Envy Paint-On Liquid Lip Color. This technology recognizes the makeup shades used on models in an advertising campaign and allows the consumer to recreate the model’s look via Virtual Try-On. This will debut for consumers in store and through the You Cam app in 2018. For more on devices and apps, check out the February 2018 edition of Happi.
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