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Hair trendsetters will join forces for upcoming events.
March 28, 2017
By: Melissa Meisel
The latest news at Coty Professional Beauty are two exciting partnerships that will bring to life an unforgettable VIP experience in London. For the first time, the new Coty Professional Beauty division is partnering with Salon International, the UK’s largest professional exhibition for the hairdressing sector with a truly global reach. Held at ExCeL London, Salon International will provide an exclusive platform for Wella’s International Trend Vision Awards (ITVA) 2017 as well as a star-studded line up of shows and features from all Coty Professional Beauty brands – Wella hair portfolio, ghd and OPI on Oct. 14. The ITVA finalists from all over the world will finalize their model preparation on the floor of the Salon International exhibition, with the final competition and its iconic Walk of Fame, Parade of Nations and Awards celebration taking place in the Salon Live theatre, reserved exclusively for Coty Professional Beauty guests. Additionally, the Coty Professional Beauty division will be exhibiting at the Salon International exhibition itself from Oct. 14-16. “We are delighted and proud to partner with two institutions of British hairdressing and have exciting plans in place behind them, seeing all our brands – Wella, ghd and OPI – come to life. These partnerships are a great example of Coty Professional Beauty’s commitment to celebrate and elevate our unique industry of passionate and extremely talented individuals”, said Sylvie Moreau, president, Coty Professional Beauty. “We are delighted that Coty Professional Beauty has chosen to partner with, and host ITVA at Salon International 2017. This collaboration will deliver inspiration, education and excitement to thousands of hairdressing professionals from around the world and this together with their exhibition presence will make for a truly exhilarating weekend,” said Jayne Lewis-Orr, executive director of Salon International. Continuing the journey of inspiration and creativity, on Oct. 15, Wella will be the headline sponsor of the iconic Alternative Hair Show at the Royal Albert Hall. Celebrating its 35th anniversary this year, the show will feature an exciting array of hairdressing talent drawn from some of the world’s foremost salons who each stage their own theatrical interpretation of this year’s theme, Utopia.
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