Make Up For Ever Opens NYC Flagship

Premier makeup artistry brand Make Up For Ever debuted its new global flagship store, now open in New York City. The store at 731 Lexington Ave.  is the 33-year-old brand’s first flagship and initial stateside location to feature the brand’s Go Pro Makeup, a unique live tutorial experience.
 
Driven to inspire and empower self-expression through makeup, the brand developed Go Pro Makeup, a unique, no-pressure makeup application lesson concept never before seen in the US. This highly-personalized service allows up to seven guests to learn and play with various makeup techniques at their leisure, or sit for complimentary group classes to learn with the guidance of a Make Up For Ever professional makeup artist, at no cost or obligation to purchase.
 
Recently launched in select locations in Paris, Singapore and London, the makeup bar on Lexington features a moving belt, similar to a sushi bar. Various sets of products grouped to create specific makeup looks rotate slowly around the bar, allowing guests to hand-pick the makeup skill they want to learn. Each station is outfitted with a well-lit makeup mirror, disposable wands and other hygiene tools, a USB port for charging mobile devices and hooks for bags and coats.
 
More info: http://www.makeupforever.com/us/en-us/brand/boutiques