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Contributions to fund to help create real-hair wigs for women battling cancer.
October 4, 2016
By: Christine Esposito
Editor-in-Chief
To help celebrate the 10-year anniversary of the Pantene Beautiful Lengths program, Walgreens will be donating $50,000 to the Pantene Beautiful Lengths Fund this month. A decade ago, Procter & Gamble's Pantene brand created the Pantene Beautiful Lengths program, which strives to create free, real-hair wigs for women who have lost their hair due to cancer treatment. The program has created more than 46,000 wigs to-date for women, men and children. Most recently, the Pantene Beautiful Lengths Fund was created for those who want to support the program, but are unable to donate their hair. “We’re so thankful that so many people have supported the Pantene Beautiful Lengths program for 10 years, and are grateful to Walgreens for their gracious donation to help create these wigs. Women have a very special relationship with their hair—it plays a huge role in defining who they are as individuals,” said Jodi Allen, vice president of P&G hair care and color for North America Pantene. “This program has inspired so many to make selfless donations over the years, and it’s because of them, that women who have lost their hair due to cancer treatments are able to feel more like themselves every day.” Contributions made to the fund will go directly to helping create free, real-hair wigs for women battling cancer.
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