Digital’s Impact on Personal Hygiene

Hygiene categories like oral care, often perceived as “quiet” in terms of innovation, will soon see a distinct shift toward systems and products that employ digital tools and unique technologies to better manage personal hygiene, as today’s digitized and connected consumers seek to align this preference across their lifestyles, according to consumer insight firm Canadean.

The company’s latest report finds that consumer interest is growing in electronic hygiene devices. Through automation, many of these products benefit from perceived superior efficacy credentials in comparison to traditional counterparts, as consumers seek the best way to achieve their hygiene goals.

The boom in smartphones has led to greater interest in more intelligent and integrated solutions, which can monitor and better manage specific facets surrounding personal hygiene, and wellbeing more generally.

The desire for more proactive, diagnostic and personalized management of health and hygiene, according to Canadean, creates important opportunities for players in the hygiene space to pioneer smartphone-compatible tools, companion apps and even partnerships with technology brands.

More info: www.canadean.com