L’Oréal Opens Research Center To Study African Hair, Skin

SOUTH AFRICA: L’Oréal has inaugurated its new R&D facility to study African hair and skin specificities as well as the beauty routines and expectations of sub-Saharan consumers. The Research & Innovation Center in South Africa is the Group’s seventh R&I hub globally.

The facility hosts product development, evaluation and advanced research teams and will employ scientists from the fields of chemistry, chemical engineering, physiology, cosmetology and biochemistry.

“Sub-Saharan Africa is one of the fastest growing regions for L’Oréal,” said Alexandre Popoff, executive vice president-Eastern Europe and Africa, Middle East. “Our new research arm in South Africa will solidly enable us to continually create the beauty products of the future for our African consumers, while drawing inspiration from the diverse beauty rituals and the various needs of our consumers on the continent.”

“By opening this new Research & Innovation Center, we are spearheading L’Oréal Research for the African continent. We are showing our determination to go further in innovations for the African beauty market,” added Laurent Attal, EVP-research and innovation. “Our consumer surveys conducted since 2010 and our in-depth studies of skin and hair since early 2000, represent the knowledge base for the development of tailored products for African consumers. We are starting with hair and our ambitions are much broader and cover the body, hygiene, skin care and makeup categories.”

L’Oréal’s research activity in South Africa started in 2003 with an evaluation center focused on consumer knowledge and product assessment.

The new Research & Innovation Center will also cooperate with the African scientific ecosystem, universities, dermatologists, natural biodiversity centers as well as hairdressers..