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Big game airs on Sept. 3 with related promotion.
August 31, 2016
By: Melissa Meisel
Carmex—the 80-year-old lip care brand recently celebrating a rebranding with a new logo—is the presenting sponsor for the nationally-televised College Classic football game on Sept. 3 at the iconic Lambeau Field, home of the Green Bay Packers. The LSU Tigers will be playing the Wisconsin Badgers at 2:30pm CST and prior to the game ESPN College GameDay, college football's longest-running and most-celebrated pregame show, will be live from Lambeau Field.
Founded in the 1930s, Carma Laboratories, Inc. is a third- generation family-owned and operated business headquartered in Franklin, Wisconsin. The company produces a range of Carmex lip care products that are sold around the world in over 30 countries. This weekend's LSU–Wisconsin game at Lambeau Field will be the first major sports sponsorship for the brand, as part of a multi-year partnership with the Green Bay Packers.
During half-time of the game, Carmex will also sponsor the $100,000 Football Relay Challenge, in which three lucky participants will have the chance to complete a Punt, Pass, Kick sequence on the field. If completed successfully, all three winners will split the grand prize of $100,000. In addition, two runner-up winners received game tickets and $500 in spending money. The contest will be streamed LIVE on the Carmex Facebook page (www.facebook.com/carmexlipbalm) the day of the game. Additionally, Carmex has teamed with local Green Bay artists, Zane Statz and Spencer Young, to produce a large-scale mural welcoming LSU Tiger and Wisconsin Badger fans to Lambeau Field. For years, a residential fence located across from the stadium on Lombardi Avenue has been a canvas for local artists displaying their passion for the Green Bay Packers. This weekend, the mural will feature custom designs of UW's Bucky Badger, LSU's Nick the Tiger as well as custom Lambeau Field cheese-façade graphics. This weekend's matchup will mark the fourth college football game to be played at Lambeau Field, and the first in more than 30 years. Fans are encouraged to share special moments of the day with the hashtag #CarmexCollege.
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