Sun Products Steps Into the Batter’s Box

Little Leaguers, parents and baseball fans will experience a lot more than just the thrill of the game at this year’s annual Little League Baseball World Series. As the official laundry products of Little League for the fourth straight year, Sun Products' All laundry detergent and Snuggle fabric softener are creating the Dirt-Free Dugout Experience, a high energy on-site consumer activation filled with fun games, great prizes, personalized victory dances, and much more during the big event for little ballplayers, which run between Aug. 18-28 in Williamsport, PA.
 
Located in the Family Fun Zone on-site near the Howard J. Lamade Stadium, the Dirt-Free Dugout will feature a variety of laundry and baseball themed activities. Attendees will be able to play games like the Sock Grab and share their best “Victory Dance” – captured by a slow-motion camera – on their social media using #DirtFreeDugout. They can also earn points for fun prizes like Dirt-Free Dugout pins, Snuggle Bears, and coupons for free all and Snuggle product. Snuggle Bear will also be on site.
 
In conjunction with the all brand’s sponsorship of Peanuts Kids Everywhere, Pigpen, the world’s most famous dirty kid, will be escorted to the pitcher’s mound by Snoopy, America’s favorite beagle, to throw out the ceremonial first pitch of the 11:30 a.m. game on Aug. 23. During the series, the Charlie Brown’s All-Stars experience, also located in the Family Fun Zone, will allow fans to snap pictures with Pigpen, Snoopy and the rest of the Peanuts gang using green screen technology. Fans will also have the chance to win Peanuts prizes, including limited edition all® and Pigpen baseball pins, and collectible Peanuts figurines.
 
Attendees can pre-register for a Dirt-Free Dugout wristband at llbws.org/register.htm.