Revlon Expands ‘Love is On’ Challenge for 2016

For the second year in a row, Revlon will host the Revlon LOVE IS ON Million Dollar Challenge on CrowdRise.com. With its groundbreaking charitable prize incentives, Revlon plans to take the online fundraising challenge to a whole new level this year, by opening up the competition to a much broader range of women’s health causes. In addition, the Challenge will span both the US and Canada, offer more opportunities to win, and give qualifying charities the chance for a one-of-a-kind partnership with Revlon, the company announced.
 
In 2015, more than 100 women’s health charities participated in the Revlon Love Is On Million Dollar Challenge and raised $2.75 million. With Revlon donating an additional $1.425 million in prize money over the course of the challenge, total distribution reached $4.18 million. First place in the 2015 Challenge went to Cycle for Survival of Memorial Sloan Kettering Cancer Center, taking home a $1 million donation from Revlon that will be used to fund the research and treatment of ovarian cancer. Second place in the 2015 Challenge went to Cancer Research Institute (CRI), which will use their donations from Revlon to fund research in discovering new immunotherapies for cancers that most affect women, including breast, colorectal and lung cancers, among others.
 
In an effort to help more women’s health causes, this year, the Revlon Love Is On 2016 Million Dollar Challenge will award large cash donations, including a $1 million grand prize, to the top five organizations that raise the most donations over the course of the six-week competition.
 
Additionally, Revlon has opened up the challenge to any charity dedicated to women’s or girls’ health, and now welcomes charities from both the US and Canada to participate in the Challenge.
 
“In 2015, with a philanthropic mission of spreading love in support of women’s health, we were pleased to see so many charities embrace this powerful emotion to drive donations,” said Fabian Garcia, CEO of Revlon. “This year, we have added many enhancements to the Challenge that will result in even greater success for participating charities.”
 
Starting this month, organizations dedicated to women’s and girls’ health causes are invited to participate in Revlon’s Love Is On 2016 Million Dollar Challenge. While the Challenge will kick-off on Sept. 14, 2016, the application for charity entrants is now open: www.crowdrise.com/RevlonChallengeApplication
 
Benjamin Karsch, EVP, CMO at Revlon adds, “We are proud of the innovative ‘venture philanthropy’ approach we began in 2015, providing the framework to help charities triple the amount of funds Revlon contributed directly. We look forward to further helping these organizations maximize their fundraising power.”
 
The challenge run through Wednesday, Oct. 26 at 1:59:59 p.m. E.T.
 
Even if a participating charity does not win one of these prizes from Revlon, they still keep all the money raised from donors during the Challenge.
 
The challenge is open to any US charity qualified under Section 501(c)(3) of the Internal Revenue Code and Canadian charities in the women's and girls’ health space.