#MyBeautyMySay

Unilever's Dove brand has a new campaign centered around anew inspiring film “#MyBeautyMySay” that was created to inspire all women to rise above any stereotypes or limits society places on their beauty or appearance.
 
Incessant commentary and judgment focused on how women look is deeply ingrained into daily life. Whether or not it is intentional, it can limit women and place pressure on them to conform to a narrow standard of beauty. Seven out of 10 women want to live in a world where women and girls are judged by what they do and say – and not on their looks alone. The Dove #MyBeautyMySay campaign tackles this problem head-on and hopes to inspire women everywhere to take a stand against unwarranted and unsolicited judgments made about their looks, according to the Unilever brand.
 
“Somewhere along the way, it has become the norm to judge women based on their appearance. Dove created #MyBeautyMySay because we believe a woman’s beauty should not be used to belittle her achievements – instead, her beauty should be celebrated on her terms,” said Jennifer Bremner, director of marketing, Dove. “We want women to challenge this behavior that has unfortunately become commonplace in our society. We are giving all women a platform to speak out and join us to change the conversation.”
 
The movie features women such as kick-boxer Heather Hardy,  fashion blogger Jessica Torres andRain Dove, agender-free model.
 
The landscape that informs this film was revealed in a new study, Dove: The Global Beauty Confidence Report, according to brand. 


 
You can also view the film, on Youtube.
 
Dove is inviting women to share their own stories of overcoming beauty limits with #MyBeautyMySay and you can learn more about the campaign at Dove.com.