Evonik’s Sensory Kaleidoscope

Evonik’s Personal Care Business Line has developed Sensory Kaleidoscope, a new tool for formulating skin care products with specific sensory properties. Skin feel is one of the major sinfluencer when it comes to purchasing decisions and loyalty to care products. Using the format of a sensory map, the new interactive tool developed by Evonik reflects the effect of formulations with different emulsifiers on skin feel. Sensory Kaleidoscope enables the development of formulations with the desired skin feel and helps to turn current sensory trends directly into new products, according to the company.    

 
Evonik used a descriptive in-house panel to analyze the sensory properties of various formulations with emulsifiers from its own portfolio. In many tests, trained panelists evaluated the skin feel during application of the formulations and five minutes after absorption. The use of statistical methods and the resulting concentration on two factors made it possible to graphically display the broad set of data in a simple, two-dimensional coordinate system, according to Evonik. Sensory Kaleidoscope demonstrates the wide range of sensory effects that can be achieved with emulsifiers made by Evonik. Customers can select desired sensory areas and analyze them from different perspectives.    

   
The initial focus of the tool is on O/W and W/O emulsifiers, such as the organomodified silicone emulsifier Abil Care XL 80 or the polyglyceryl-based Isolan GPS. Application forms range from light sprays to rich creams. In addition, Sensory Kaleidoscope displays different options for expanding the sensory range by changing certain formulation components.    


The interactive tool comes with a set of sample formulations that turn the skin feel in the various sensory areas into a tangible experience. Sensory Kaleidoscope facilitates the development of new products with specific sensory properties by making the process more direct, interactive, and easier.