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February 3, 2016
By: TOM BRANNA
Editor
Pfizer Consumer Healthcare has named The O.C. and Hart of Dixie actress, Rachel Bilson, as ChapStick’s newest spokesperson. Bilson will appear in a robust marketing campaign to elevate the importance of skin care for lips and communicate the iconic brand’s innovations. “The goal of our campaign is to open consumers’ eyes to overall lip and skin care needs since the lips are one of the most sensitive areas of skin on the body,” said Donna Barker, senior director, ChapStick. “Rachel Bilson embodies our consumer who focuses on a balance of both beauty and skin care, making her the perfect candidate to represent the brand’s expertise of skin care for lips.” The campaign will kick off with a television advertisement featuring Bilson and a series of print ads developed by the Burns Group, New York.
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