Packaging News

Mascara Expansion at Albéa

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By: TOM BRANNA

Editor

Albéa recently launched a new mascara family, Beauty Eye-D, featuring three new plastic mascara brushes: La Petite, Signorina Couture and Cashmere. All three brushes were developed through the Albéa Tips Studio, a unique program that brings together all the Albéa group’s applicator know-how in fiber and plastic mascara brushes, gloss applicators, eyeliner and other beauty tips. The beauty Eye-D range is manufactured at Albéa Bottanuco in Italy.

La Petite Brush is presented in a brand new mascara pack called Pearl Click, which provides enhanced value for brands.

Like the Signorina fiber brush, Signorina Couture’s specific “illusion” design offers two sides to use alternating between a convex and a concave zone for volume.

Meanwhile, the Cashmere brush features soft bristles that coat every lash with a special fan design.

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