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Microencapsulation drives new scented stuffed animals.
January 18, 2016
By: Christine Esposito
Editor-in-Chief
Build-A-Bear Workshop, the retail shop where kids create personalized stuffed animals, has introduced a new collection of scented animals in time for Valentine's Day. The new Build-A-Bear Workshop Sweet Hugs Heart Bear, Sweet Hugs Swirl Bear and Sweet Hugs Pup have candy-scented fur made possible by microencapsulation technology from Celessence Technologies, a license of Genius Brands International. Build-A-Bear Workshop has approximately 400 stores worldwide where guests can create customizable furry friends, including company-owned stores in the US.
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