Dove Hosts NYC Pop-Up For New Plant Milk Cleansing Bars

With entry into the premium bar space with its new plant milk cleansing bars, Dove will host a pop-up in NYC at Dante West Village Feb. 22 and 23. 

 

Dove first debuted the collection in December as reported in Happi.

 

“When we first introduced the Dove Beauty Bar in 1957 with our patented blend of mild cleansers and one-fourth moisturizing cream, it set the blueprint for gentle skin care,” said Mele Melero, global vice president of Dove skin cleansing. “When it comes to premium bars, many of the current options out there focus solely on fragrance, with no added benefits. We immediately knew Dove Plant Milk Cleansing Bars could set a new standard for what consumers should expect from a premium bar – an elevated sensorial experience, while providing the superior nourishment you know and love from Dove.”

The Deluxe Bar on display in New York City next week will immerse guests in the sensorial world of the new plant milk cleansing bars and the key ingredients that inspired each fragrance. Dove partnered with award-winning Dante mixologist Renato Tonelli to curate premium shower cocktail and mocktail recipes to be served on-site, each inspired by the four bars. 

 

Dove Plant Milk Cleansing Bars are now available in-stores and online at Walmart.com, and will be available nationwide at mass retailers beginning March 2024 retailing for $5.99 each.

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