Olehenriksen Rolls Out New Retinol Serum

Double Rewind Pro-Grade 0.3% Retinol Serum is clinically proven to visibly reduce the appearance of wrinkles and retexturize skin in two weeks.

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By: Lianna Albrizio

Associate Editor

Olehenriksen is furrowing its brow at wrinkles.
 
Newly launched from the anti-aging skin care brand is Double Rewind Pro-Grade 0.3% Retinol Serum.
 
The silky, dual-action retinol is clinically proven to visibly reduce the appearance of wrinkles and retexturize skin in two weeks.
 
Double Rewind Pro-Grade 0.3% Retinol Serum is formulated with two pro-grade retinoids and nourishing Scandinavian botanicals, providing a balanced delivery system that renews and replenishes skin in tandem. Powered with pure 0.3% vegan encapsulated retinol and pro-Vitamin A retinoids to effectively fight wrinkles and deliver long-term, hydration-boosting and anti-aging results, the botanical complex of aloe juice, Scandinavian rowanberry and birch sap calms and refreshes skin while mitigating any drawbacks associated with other retinoids in the market.
 
Providing a sensorial application experience with a plush, cloud-like texture, Double Rewind Pro-Grade 0.3% Retinol Serum absorbs effortlessly into the skin sans stickiness. The subtle scent of naturally-derived lemon sugar fragrance awakens the senses while the post-application dewy finish provides an instant #OleGlow. 
 
For optimal results, serum can be applied one to two times per week. In a 12-week clinicial study on 40 people after two weeks, Double Rewind Pro-Grade 0.3% Retinol Serum visibly improves fine lines and wrinkles. After eight weeks, 20% said product boosts hydration and strengthens the skin barrier; 29% said skin is smoother and 44% said it improved elasticity. 
 
Double Rewind Pro-Grade 0.3% Retinol Serum retails for $72 and is available online at Olehenriksen.com and Sephora.com; in-store at Sephora on January 12 and in-store and online at Ulta Beauty on February 9.

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