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It acquired the spa-focused line in 2014 from Shiseido.
October 19, 2023
By: Christine Esposito
Editor-in-Chief
L’Oréal will no longer sell Decléor, the beauty brand it acquired from Shiseido in 2014. L’Oréal stopped offering the brand in the US in 2017. A company spokesperson told Spa Business: “L’Oréal has a portfolio of complementary brands. The Group’s strategy is to acquire and, sometimes, exit brands, to keep a very strong portfolio and the complementarity it needs to thrive over the long-term. The success of L'Oréal Dermatological Beauty is based on a strategy and a business model focused on brands prescribed by healthcare professionals. Under these conditions, the Division has decided to stop the commercialisation of Decléor.” L'Oréal rebranded its Active Cosmetics unit as L’Oréal Dermatological Beauty in March, as reported by Happi.
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