Company News, New Products

Perricone MD Expands High Potency Collection with Two New Formats

Adds new Face Finishing & Firming Moisturizer SPF 30 and Hyaluronic Intensive Hydrating Mask.

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By: Lianna Albrizio

Associate Editor

Perricone MD has expanded its award-winning High Potency collection with the launch of Face Finishing & Firming Moisturizer Broad Spectrum SPF 30 and Hyaluronic Intensive Hydrating Mask.
 
A new take on the brand's bestselling moisturizer, the High Potency Face Finishing & Firming Moisturizer SPF 30 is now fortified with mineral-based sun protection against aging UVA and burning UVB rays. Also formulated with DMAE and vitamin E, this silky, lightweight moisturizer is said to instantly hydrate while visibly smoothing and firming for a healthier, more radiant complexion. In clinical testing inclusive of 32 women after eight weeks, 90% showed significant improvement in skin texture and tone, 87% showed significant improvement in skin brightness and radiance, and 75% showed a significant reduction in fine lines. 
 
The High Potency Hyaluronic Intensive Hydrating Mask instantly nourishes with a burst of essential moisture, resulting in increased plumpness, smoothness and firmness. This rich, nourishing cream mask features our exclusive hyaluronic 4 + 2 complex, which combines four forms and two natural building blocks of hyaluronic acid, to help penetrate different layers of the skin for instant and long-lasting hydration. The mask also contains DMAE to instantly firm and protect against environmental aggressors, and shea butter for added moisturization. In clinical testing, 100% showed significant improvement in skin tone and texture, 100% showed significant improvement in skin brightness and radiance, 91% said it provides an instant boost of hydration in a consumer study of 100 women after 28 days.
 
“Masks are often a step that is overlooked; however, masks challenge your skin and your daily skincare routine by addressing different concerns, ultimately resulting in instant and prolonged benefits,” said Chief Marketing Officer Jennifer Trovel. “With winter soon approaching, dehydration will make our new deeply nourishing cream mask, formulated with multiple forms of hyaluronic acid, the perfect addition to your regimen.”
 
The High Potency Face Finishing & Firming Moisturizer SPF 30 and High Potency Hyaluronic Intensive Hydrating Mask are available now at PerriconeMD.com and a variety of retailers.

Dr. Nicholas Perricone To Keynote at Happi's Wellness Conference 

Perricone MD was created by Dr. Nicholas Perricone, world-renowned author of New York Times best seller, The Wrinkle Cure. Dr. Perricone's seminal work challenged the prevailing norms of the skincare industry with its visionary approach to aging and introduction to the advantages of a healthy lifestyle.
 
Dr. Perricone is the keynote speaker at Happi’s upcoming Wellness Conference, which will be held on Nov. 3, 2023 in New York City. Registration is open for this one-day event that will explore ingestibles and topicals for healthy aging.

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