Drybar International Expansion Continues With 20-Unit Saudi Arabia Deal

Drybar continues to grow its footprint internationally. The franchise recently inked a master agreement with Makan Al Adhafer Trading Company, a subsidiary of Al Hokhair, to bring 20 Drybar shops to the Kingdom of Saudi Arabia.

 

Construction for the first Drybar shop is slated in the fourth quarter of 2023.

 

Domestically, the Drybar brand has more than 150 shops open with an additional 100 in development. Internationally, the brand has six shops in the UK located in retailer Harrods, and Harrods H Beauty locations, with four more shops in development. Drybar is one of the brands in the WellBiz Brands Inc. beauty and wellness franchise portfolio, which also includes Amazing Lash Studio, Radiant Waxing, Elements Massage and Fitness Together.  

Founded in 2003 by Mashael Al Dubaie, this Al Hokhair subsidiary is a leading spa and nail shop entrepreneur in Saudi Arabia, operating nearly a dozen across the Kingdom. Al Dubaie initially started the business with one nail shop located within Riyadh's Kingdom Mall. She and her team say they have a vision to provide exceptional beauty and luxury experiences to women across the Kingdom. The addition of Drybar shops exemplifies the group's dedication to continuously improve their service offerings and to diversify its beauty offerings for their valued customers. The company aims to maintain its reputation as a leading beauty service provider in the industry.

 

“With a focus on creating beauty services for women that inspire and empower, WellBiz Brands is thrilled to collaborate with the Al Hokhair group as a master franchisee to open 20 Drybar shops in Saudi Arabia. The Drybar brand is known for creating memorable experiences, and WellBiz Brands looks forward to seeing these shops come to life,” said Jeremy Morgan, WellBiz Brands CEO. “WellBiz Brands continues to seek strong master franchisees whose goals are aligned with ours – to make clients both look and feel incredible.”

 

WellBiz Brands Inc. has nearly 1,000 franchised locations globally and over 300 in development. 

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