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Elizabeth Banks Is No7’s First Celebrity Partner in the US

The actor and director of ‘Cocaine Bear’ will help boost the UK-based brand's awareness in the US.

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By: Lianna Albrizio

Associate Editor

Actor and director Elizabeth Banks is No7’s UK brand’s first celebrity partner in the US. 
 
The company has a long history. It was founded by Boots Pharmacy in 1935 and is the leading skin care brand in the UK. With Banks as its new face, No7 has new products in the pipeline with plans to boost overall brand awareness in the US.
 
Melanie Cappella, senior brand director at No7, said the “Cocaine Bear” director’s elegance and accessibility and personality of not taking herself too seriously were in-line with the brand’s MO and a “force to be reckoned with.”
 
In the US, No7 is available at Walgreens, Ulta Beauty, Target, Walmart and, most recently, Amazon, given the convenience of online shopping for the majority of consumers. 

New Launches

The brand’s most recent launch, “Future Renew,” contains peptide technology 15 years in the making inclusive of a face serum, night cream and eye serum retailing for $39.99 and $29.99, respectively. 
 
Banks says she appreciates No7’s science-backed formulas that reverse damaged skin and to reciprocate the brand’s appreciation of her, its accessibility of quality products, like her go-tos: Radiance+ 15% Vitamin C Serum and Pure Retinol Collection.
 

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