P&G’s Loads of Hope Sends Relief to Florida

Sending mobile laundry units and free personal care kits for Hurricane Idalia victims.

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By: Rachel Klemovitch

Assistant Editor

With help from Matthew25: Ministries, the Tide Loads of Hope mobile laundry unit is sending relief to families, individuals and first responders in Florida who were affected by Hurricane Idalia.

Proctor & Gamble brands will be distributed in free personal care kits, including everyday essentials, cleaning products as well as basic home and hygiene products. 
 
Starting September 7, the mobile laundry unit will provide full-free service laundry to effected residents, similar to the efforts made earlier this year in Mississippi and Texas for tornado victims. 
 
Each household can bring up to two loads of laundry to be washed, dried, and folded. With the exclusion of heavy bedding all washable clothing is accepted. 
 
P&G brands that will be distributed include Tide, Olay, Always, Venus, Charmin, Bounty, Dawn, Oral-B, Pampers, Pantene, and more. 
 
Tide's Loads of Hope was created in the wake of Hurricane Katrina in 2005 and with the help of Matthew 25: Minstaries, an international humanitarian aid and disaster relief organization, has since suppored over 90,000 people across the US and Canada. 

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