L’Oréal Paris Inducts 10 Changemakers into Annual ‘Women of Worth’ Initiative

L'Oréal Paris USA has named its 2023 L'Oréal Paris Women of Worth, recognizing the charitable achievements of 10 non-profit leaders working to address the nation's biggest issues.

 

In its 18th year, the 2023 L'Oréal Paris Women of Worth class will join a network of 170 previous honorees who champion a diverse range of causes and embody the brand's iconic tagline, “Because You're Worth It.” 

 

“It is with great pride that we welcome 10 more incredible changemakers into the L'Oréal Paris Women of Worth family, now 180 women strong,” said L'Oréal Paris USA President, Ali Goldstein. “By championing female non-profit leaders and their selfless work, we hope to inspire people to tap into their own sense of worth to create positive change.”

 

To help alleviate some of the challenges female nonprofit leaders face, L'Oréal Paris will facilitate a grant of $25,000 for each honoree through its intermediary grantmaking partner, GlobalGiving. In addition, the brand will provide business mentorship and increased visibility through the brand's national platforms.

 

For the first time, L'Oréal Paris, in partnership with GlobalGiving, has established the L'Oréal Paris Women of Worth Fund, which will allow consumers to make a donation that benefits all 10 of this year's honorees. 

“I'm honored to have played a part in selecting this year's honoree class and am so happy to know there are so many inspiring women out there doing extraordinary work on the grassroots level, in their community, trying to help people,” said actress and brand spokeswoman, Aja Naomi King.

 

In collaboration with Points of Light, one of the world's largest organizations dedicated to volunteer service, L'Oréal Paris has selected: high school student and founder of Rise N Shine Foundation, Shrusti Amula (Clarksburg, MD); Founder and Chief Visionary Officer of Tools & Tiaras, Judaline Cassidy (New York, NY; Founder & Chairwoman of Twilight Wish Foundation, Cass Forkin (Jamison, PA); Activist, Founder and Executive Director of Climate Cardinals, Sophia Kianni (McLean, VA); Co-Founder and Executive Director of Yes We Can World Foundation, Estefanía Rebellón (Burbank, CA); Co-Founder and President of Possibilities of Free2Luv, Tonya Sandis (Seattle, WA); Founder and Executive Director of Kits to Heart, Sonia Su (Columbia, MD); Founder and Director of Sahiyo U.S., Mariya Taher (Cambridge, MA); Co-Founder and President of 16 Strong Project, Samantha Wettje (Bardonia, NY); and Co-Founder and Executive Director of Disability EmpowHer Network, Stephanie Woodward (Rochester, NY).

To raise further awareness of the honorees' initiatives, L'Oréal Paris joined forces with Warner Bros. Discovery's Courageous brand studio to produce a storytelling campaign highlighting each woman's extraordinary journey and philanthropic achievements. These branded vignettes will be distributed through new interactive units across the ad-supported tier of Max as well as through high impact, targeted ads on Warner Bros. Discovery's digital sites and apps.
 

In November, the brand will host its annual private celebration event during National Philanthropy Month in Los Angeles. The event will feature appearances from L'Oréal Paris celebrity spokeswomen.