OPI’s Big Zodiac Energy Collection for Fall 2023 Offers Earth, Air, Fire and Water Hues

The universe apparently has a lot in store for astrology-loving consumers this fall.

OPI’s Big Zodiac Energy Collection for Fall 2023 offers what the brand touts a “colorscope of hues” channeling Earth, air, fire and water tones.
 

Featuring a palette of 12 elemental hues with one-of-a-kind pearls, celestial shimmers and a holographic effect, these multidimensional shades create a glistening effect, according to the brand.

 

Sage, mint and gold capture Earth signs’ tranquil nature, while water signs make a splash with a dreamy baby blue, cobalt and holographic silver. Fire signs light the way with a fierce red, burgundy and gold, while air signs give off pearlescent white, navy blue and violet.

 

“Each shade represents an individual zodiac sign, and consumers can choose the colors that match their sun, moon, and rising signs, or mix and match shades to create other looks with more ruling planets and signs in their birth chart,” said OPI Global Director of Color Equity Jill Bartoshevich. “The season’s top trend shade Scorpio Seduction is a shimmering cobalt blue that’s bold and has hidden depths, just like its namesake sign.”

 

OPI has partnered with astrology app Sanctuary to develop horoscopes for each shade in the Big Zodiac Energy Collection. Astrologically, each color has a different meaning. Each zodiac sign is associated with a specific color that reflects its personality traits and energies. Consumers can choose a shade based on the zodiac season or their personal connection to the cosmos. In support of the Big Zodiac Energy collection, Sanctuary’s color horoscopes will be paired with custom content on their social media channels to help consumers connect to the shades that speak to the season or their stars.

 

Big Zodiac Energy Collection shades will be available in GelColor, Infinite Shine and Nail Lacquer and Powder Perfection (select shades only) formulas, including: #Virgoals, a bronze pearl; Taurus-t Me, a mint green shimmer; Feelin’ Capricorn-y, a sage green shimmer; Pisces the Future, a light blue pearl; I Cancer-tainly Shine, a holographic silver; Scorpio Seduction, a cobalt pearl; Kiss My Aries, a fiery red shimmer; Big Sagittarius Energy, a burgundy pearl; The Leo-nly One, a bold gold; Gemini and I, a soft white shimmer that has mani sides; Aquarius Renegade, a navy blue pearl; and Feelin’ Libra-ted, a shimmery violet. 

 

Big Zodiac Energy Collection Nail Lacquers retail for $11.49 ($13.95 CAN) each and Infinite Shine colors will retail for $13.99 ($16.95 CAN) each at Professional Salons, as well as OPI.com, ULTA, ulta.com and Amazon Beauty via Amazon.

Go here to read about OPI's launches into Web3 Space with My, Myself and OPI NFT Collection, released in February.