SC Johnson Brings ‘The Blue Paradox’ Plastic Pollution Exhibition to the US

SC Johnson wants US consumers to see, in person, how pervasive plastic pollution is within the largest ecosystem on our planet: the ocean. To that end, the Museum of Science and Industry, Chicago (MSI) next month will drop the rope on “The Blue Paradox,”  an immersive experience where visitors can walk beneath the ocean’s surface, explore the impact plastic pollution has on this vital natural resource and discover the actions needed to stop plastic waste from becoming pollution. The exhibit has been made possible with help from SC Johnson. The Happi Top 50 company wanted to bring the experience to the US after its impactful debut in London in 2021. The high-demand, sold-out event struck a nerve with Londoners, with 97% of attendees saying they planned to change their behavior for good.

SC Johnson Chairman and CEO Fisk Johnson has been vocal on this topic, appearing in campaigns and messaging created by his company.
 
“We are at an inflection point,” said Johnson in a statement. “Time is running out to turn around the damaging effects of plastic waste pollution. While the challenges we face in stopping this crisis can seem daunting, overcoming them is possible. It starts with raising awareness and inspiring a movement of collective efforts on the tangible things that will make a meaningful difference. Business plays a vital role, and so does government and government regulation, and – importantly – all of us as individuals. That is why bringing this experience to life is important.”
  
Entrance into The Blue Paradox will be included in MSI’s general admission ticket. It opens on July 1.