Curél Partners with Bobbie Thomas for Curél Cares Campaign in Honor of National Nurse Awareness Month

Curél Skincare has partnered with Bobbie Thomas as part of its Annual Curél Cares campaign, which benefits the American Nurse Association (ANA). 

 

Thomas, an American fashion and beauty journalist well-known for her popular style segments on NBC's Today Show, understands the importance of honoring the care and compassion provided by nurses and other caregivers. Her family personally experienced their dedication during her late husband Michael's long-term stay in a stroke rehabilitation facility. The nursing community not only aided in Michael's care, but also offered support to her entire family throughout the journey. It is due to their tireless effort that Thomas agreed to collaborate with Curél Cares and encourage others to honor nurses during National Nurse Awareness Month.

 

“I am profoundly thankful for the kindness extended by dedicated nurses, patient care associates, and therapists who consistently go above and beyond their responsibilities each day. And I treasure the meaningful bonds formed with the nurses that were there for us, which continue to endure,” said Thomas. “I'm forever indebted and grateful for the opportunity to collaborate with Curél Cares on this unique program, as it allows us to highlight the indispensable contributions of nurses and caregivers, while also giving back to this very special team.”

 

As Curél Skincare is a trusted brand among the nurse community, it will host a Grand Prize giveaway for nurses on Instagram to allow the campaign to reach nurses across the country. The lucky winners will receive a gratis deluxe spa day.

 

Curél Skincare and Thomas are also working together to surprise well-deserved nurses with a spa day in order to create a much-needed time-out and the opportunity to practice a bit of self-care. Through additional facets to the Curél Cares campaign, Curél Skincare will sponsor the National Nurses Month newsletter in conjunction with the ANA.

 

“We've raised our game this year,” said Senior Brand Manager Emily Spaulding. “It was so important to us to create opportunities for nurses to recharge and hear a heartfelt ‘thank-you’ for their work. If we help them recover even a fraction of their energy, then it's a positive stride.