Company News, New Products

Grove Co. Launches Limited-Edition Spring Cleaning Collection with Drew Barrymore

Fifteen-product collection includes a multi-purpose cleaner concentrate, hand and dish soap.

Author Image

By: Lianna Albrizio

Associate Editor

Grove Collaborative Holdings, Inc., a sustainable consumer products company and Certified B Corp, has launched the Grove Co. Fresh Horizons Limited-Edition Collection with Drew Barrymore. 
 
An investor and the company’s global brand & sustainability advocate, Barrymore collaborated with the Grove Co. brand and innovation teams to create a sustainable collection of bright and colorful home care essentials inspired by her optimistic spirit and the natural beauty of the environment. 
 
“I am so excited to be launching my first sustainable collection of home care products with Grove Co.,” said Barrymore. “I wanted to create a line of home accessories that were bright, modern and inspired by the beauty of the natural world. Every piece was designed and crafted to be sustainable, beautiful and effective for the health of people and the planet. I hope the collection inspires others to take action and embark on their own sustainability journey – making it easier to use less plastic in their daily lives.”
 
 
“Working closely with Drew to craft the concept and design of these products has been such a pleasure, and we have been able to create something beautiful and modern that is also rooted in sustainability,” said Lucy Leahy, general manager of Owned Brands at Grove Collaborative. “This collection combines colorful designs, high quality materials and high performing products that are better for people and the planet. We are so excited to bring Drew’s first co-created collection with Grove Co. to life.”

The Collection 

The collection features 15 products ranging from $5.49 to $14.99. The signature limited edition scents exclusive to the collection are Palm Leaf Mist and Island Orchid.
 
Hand Soap— Cleans and softens skin using an aloe-infused hydrating formula and 100% natural fragrances; 
 
Hand Soap Dispenser— Custom-designed 13.5-ounce dish soap dispenser in opaque off-white coated glass with a bright yellow wave design and coated metal pump;
 
Dish Soap— Grease-cutting plant-based formula works in seconds on 1,000-plus dishes using 100% natural fragrances;
 
Dish Soap Dispenser— Custom-designed 16-ounce dish soap dispenser in opaque off-white coated glass with a bright yellow wave design and coated metal pump.
Multi-Purpose Cleaner Concentrate— Plant-derived formula lifts dirt and grime from surfaces using 100% natural fragrances;
 
Reusable Glass Spray Bottle— Made from durable and partiall- recycled, lead-free glass with a protective silicone sleeve in bright yellow;
 
Candles— Clean-burning soy wax candle that burns for 55 hours;
 
Laundry Detergent Sheets— Pre-cut and pre-measured sheets that remove stains using 100% natural fragrances;
 
Hand Soap Sheets— Provides a rich lather with minimal water while cleaning and leaving hands feeling soft;
 
The Grove Co. Fresh Horizons Limited Edition Collection is available for purchase exclusively on Grove.com, Target.com and at select Target and Meijer stores nationwide.
 
In keeping with Grove Collaborative’s commitment to move Beyond Plastic, the collection is also free of single-use plastic.
 

Keep Up With Our Content. Subscribe To Happi Newsletters