Company News, New Products

Ilia Expands Into Skincare with Vegan Eye Cream

Bright Start Activated Eye Cream is touted as the future of retinol.

Ilia has launched its first-ever skincare product, Bright Start Activated Eye Cream.
 
The vegan and dermatologist-tested eye cream is being touted as “the future of retinol,” according to the company.
 
It is formulated with sea fennel extract, a plant-based, sustainably-harvested retinol alternative, which aids in smoothing and refining fine lines and wrinkles. The product is also activated with upcycled avocado extract, caffeine and peptides to reduce the look of dark circles and puffiness and soothe, refresh and hydrate the undereye area.

The applicator features a ceramic tip—doubling as a massage/depuffing tool.
 
Bright Start Activated Eye Cream retails for $46 and is available on IliaBeauty.com and Sephora.com.
 

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