Company News, New Products

Genderless Skincare Brand, S’able Labs, Debuts Next Week

The brainchild of Idris and Sabrina Elba, the three-product line includes natural ingredients from East Africa and PCR packaging materials.

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By: TOM BRANNA

Editor

S’able Labs, a genderless skincare brand, debuts next week. The three-product line includes ingredients from East Africa like Qasil, harvested from the leaves of the Gob tree; baobab from the African baobab and black seed with anti-inflammatory properties.

S'able Labs is the brainchild of Idris and Sabrina Elba. In 2020, the husband-and-wife team launched The Hub by S’able Labs, a website discussing interpersonal relationships and partnerships, and how they pertain to self-care. They followed that up in 2021 with an Audible podcast, Coupledom, where they interviewed famous duos on how they manage their partnerships. Coupledom couples range from Kim Kardashian and Kris Jenner to Ben & Jerry founders Ben Cohen and Jerry Greenfield.


The new, three-SKU skincare line from S'able Labs.
A podcast about partnerships and a skincare line aren't mutually exclusive. After all, they're both center on self-care; a topic that came into focus during the pandemic.

The S'able Labs line includes cleanser, toner and moisturizer. Qasil Cleanser ($30) is a sulfate-free formula that includes kaolin clay, shea butter, rice milk and squalane. The formula also contains Qasil, which is billed as a natural antioxidant and antibacterial agent. Baobab Moisturizer ($56) contains niacinamide and tranexamic acid, to lighten hyperpigmentation. The formula also contains bakuchiol, a natural alternative to retinol, to improve skin texture and tone, regulate pore size and accelerate cellular turnover, according to the couple.

Finally, Black Seed Toner ($37) features fruit acids to refine skin’s texture and reduce pigmentation. The formula also contains chamomile and vitamin B restore and soothe inflamed skin. According to the company, black seed is naturally rich in vitamin A, amino acids and essential fatty acids.

All products are available on the company's website.

In addition to the ingredient story, S'able Labs is a sourcing story, too. As UN ambassadors for the International Fund for Agricultural Development, the Elbas try to support sustainable agriculture as a way to combat climate change. To help accomplish that noble goal, S’able Labs works with local farmers to source natural ingredients, has partnered with B Corp certified companies on the products, and received the Butterfly Mark accreditation by Positive Luxury. Products are packaged with post-consumer material. The Qasil Cleanser packaging is made from 100% post-consumer material, as is the Black Seed Toner, and both will have refillable options in the fall. The Baobab Moisturizer is an airless pump made with 70% post-consumer waste.


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