Old Spice X Arby’s Collab Conquers the Meat Sweats

No reason to live in fear after downing all of that lunchtime sammy. There’s a new way to battle the meat sweats.

Old Spice, Procter & Gamble's high profile men's grooming brand, and Arby’s have created a new long-lasting sweat protection of Old Spice Sweat Defense Dry Spray that the brands say eliminates fear of that treacherous moment halfway through Arby’s Half Pound Roast Beef Sandwich when the dreaded meat sweats strike with a vengeance.

The limited-edition Meat Sweat Defense kit is being offered through Arbysshop.com. Each kit is equipped with two dry sprays in popular scents and a roast beef-patterned sweatshirt and sweatpant with a co-branded towel and headband.

Old Spice and Arby’s creative minds came together to create a new advertising spot featuring the Old Spice Guy, Isaiah Mustafa, and the iconic Arby’s Voice (Ving Rhames). The spot was directed by Ruganzu “Riggs” Howard and produced by Wieden+Kennedy and Fallon. It can be found on YouTube, Facebook, Instagram and TikTok, according to the Procter & Gamble-owned brand.



“A collaboration between Old Spice and Arby’s to solve the age-old problem of the notorious meat sweats that we’ve all faced at some point was a perfect match,” said Matt Krehbiel, Old Spice vice president at Procter & Gamble. “Old Spice continues to look for ways to leverage signature humor and unexpected partnerships that remind them of the importance of long-lasting protection, even if it’s after eating a Half Pound Roast Beef Sandwich.”

The Meat Sweats To Go

The campaign has been taken outside, too. The Old Spice Guy was in New York handing out Sweat Defense dry sprays, Arby’s gift cards and these Meat Sweat Defense kits, too. Of course, they swung through the Meatpacking District.

“Whether you are scaling a Meat Mountain or a Half Pound Roast Beef, Arby’s is thrilled that our guests have access to this innovative solution that helps them fully enjoy the Meats, while avoiding the Sweats. We are big fans of Old Spice’s products and creativity, and it was a no-brainer to have a little fun with them on this program,” said Jim Taylor, Arby’s President.

The Meat Sweat Defense kits are now available online for $60 (limited quantities available).