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Resort will offer complimentary sunscreen offering across the pools and beach and host a swap event for guests on June 8.
May 24, 2022
By: Christine Esposito
Editor-in-Chief
Hawaii’s Forbes Five-Star Four Seasons Resort Maui at Wailea today announced a collaboration with Maui-based Project Reef that will launch on World Oceans Day next month. Beginning June 8, 2022, Four Seasons Resort Maui will enhance its complimentary sunscreen offering across the pools and beach with Project Reef Mineral SPF 30 and SPF 50 options, sustainable all-natural sunscreens that are not only reef-safe but luxury products that are skin nourishing, vegan, cruelty free, broad-spectrum, and non-nano. Additionally, the Resort aims to educate guests on the importance of moving away from the use of harmful chemical sunscreen and switching to mineral sunscreen, for their health and the ocean’s, through messaging touchpoints across the Resort. “We encourage our guests to experience the natural wonder that our incredible island offers. Making connections with the ocean, whether it be through our outrigger canoe program, a snorkel, or one of the many other ways to enjoy our waters, creates a bond to this place and encourages stewardship,” said director of cultural programs “Aunty Wendy” Tuivaioge. “Now, we’re proud to offer a truly reef-safe product that protects our guests as well as our ocean.” To kick off the collaboration, Project Reef will host an on-site sunscreen swap at the resort on World Oceans Day. Maui residents and guests on the island are invited to visit the Beachfront Landing at Four Seasons Resort Maui at Wailea from 8 a.m. to 2 p.m. on June 8, 2022, to turn in their chemical sunscreens in exchange for a complimentary Project Reef Mineral SPF 30. “We are thrilled to take part in the launch of the mineral sunscreen guest offerings at Four Seasons Resort Maui,” added Matt Roomet, founder of Project Reef. “Since we introduced Project Reef in March 2022, we have been full steam ahead working to ban chemical sunscreens in the U.S. This collaboration comes at a perfect time, as it allows us to spread our mission to more consumers and educate on the importance of breaking up with chemical sunscreen and switching to mineral now.” In October, Bill 135 will go into effect which prohibits the sale, distribution, and use of non-mineral sunscreens in Maui County.
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