Company News, New Products

Perricone MD Launches New High Potency Hyaluronic Intensive Hydrating Serum

Contains four forms and two natural building blocks of hyaluronic acid.

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By: Christine Esposito

Editor-in-Chief

Perricone MD has expanded its High Potency collection with its new Hyaluronic Intensive Hydrating Serum.  It is formulated with Hyaluronic 4 + 2 Complex, which features four forms and two natural building blocks of hyaluronic acid to provide instant and long-lasting hydration for a smoother, plumper-looking complexion and a visible reduction in fine lines and wrinkles, according to the brand.

A mix of molecular weights allows the complex to penetrate different layers of skin.

The formulation also contains one of Perricone MD's signature sciences, DMAE, and niacinamide to help visibly firm skin, diminish dullness and strengthen skin's moisture barrier for a healthy, youthful-looking appearance. 

“Since hyaluronic acid is a proven, go-to ingredient in skincare, we wanted to take a different approach when formulating our Hyaluronic Intensive Hydrating Serum,” said Chief Marketing Officer Robert Koerner. “By introducing an exclusive complex with 4 forms and 2 natural building blocks of hyaluronic acid, we're able to promote plumper skin from the outside-in and inside-out for maximum results.”

In clinical and consumer testing: 97% saw improved skin hydration for 72 hours, 86% saw softened fine lines and wrinkles and 85% felt firmer, more supple skin.

The High Potency Hyaluronic Intensive Hydrating Serum is available on PerriconeMD.com as well as Ulta.com, Nordstrom.com, ECScottGroup.com, Bloomingdales.com, NeimanMarcus.com, QVC.com, LovelySkin.com and Macys.com.

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