E.l.f. Cosmetics Partners with Dunkin’ Donuts to Launch Limited-Edition Makeup Collection

E.l.f. Cosmetics has partnered with Dunkin’ Donuts to launch a limited-edition makeup collection, “E.l.f.ing Sweet Collection,” available exclusively on elfcosmetics.com, Ulta Beauty stores and ulta.com. 

 

“We’ve long admired the genuine connection e.l.f. has forged with their community and believe it mirrors the connection we have with our Dunkin’ fans,” said Peter Callaro, vice president of integrated marketing communications, Dunkin’. “We’re thrilled to team up with e.l.f. to bring Dunkin’ devotees an exciting, new way to power their ‘get-up-and-go’ daily routine.”

 

The limited-edition, detailed below, has an array of donut- and coffee-inspired shades, shapes, textures and scents.

 

• The Dunkin’ Dozen, $16. For the two brands, it’s eyes wide open with these 12 shades of perfectly-pigmented eyeshadows with creamy, blendable textures inspired by Dunkin’ Donuts: strawberry frosted with sprinkles, chocolate frosted with sprinkles and Boston Kreme.

 

• Donut Forget Putty Primer, $12. The primer has a smooth texture, sweet donut scent, soft-focus and glowing finish.

 

• Coffee Lip Scrub, $6. This gentle exfoliating scrub will leave lips smoothed and conditioned with a delicious Dunkin' Coffee scent.

 

• Glazed for Days Lip Gloss Set, $12. The sheer, glossy duo of Dunkin's iconic colors smells as sweet as it looks with a delicious donut scent.

 

• Strawberry Frosted with Sprinkles Face Sponge, $9. Soft, absorbent and easy-to-use, the donut-inspired sponge is used for flawless blending. 

 

• The Classic Dunkin’ Stack Vault, $75. Contains the five-piece collection plus a limited-edition E.l.f. x Dunkin' reusable cup and straw-inspired brush set. Available on elfcosmetics.com; cups will be filled with a $5 Dunkin’ coupon code.

 

About E.l.f. x Dunkin’ Ambassador Mikayla Nogueira 

 

Mikayla Nogueira, the E.l.f. x Dunkin’ Ambassador is a TikTok superstar, makeup artist, beauty aficionado and former Ulta Beauty associate from Massachusetts. When not ordering her favorite Dunkin’ drink – iced coffee with whole milk, vanilla shot, caramel swirl and sugar – she’s creating attention-grabbing makeup designs that celebrate color, artistry and individuality. “When I learned about the E.l.f x Dunkin’s collab, I about lost it,” said Nogueira. “These are legit two of my favorite brands of all time and I couldn’t be more amped to have the chance to tell the world about this makeup collab!”

 

Mikayla will be hosting a TikTok Live Shopping Event on her TikTok channel on April 5 at 2pm PDT / 5pm EDT to walk viewers through an E.l.f. x Dunkin’ makeup look in all its deliciousness while giving live commentary—all e.l.f. x Dunkin’ products will be shoppable in addition to some of her other E.l.f. favorites. 

 

In celebration of the collection, E.l.f. and Dunkin’ will bring to life a donut-shaped walk-through pop-up experience encouraging NYC to wake up and makeup on April 5. Located in the West Village at 414 West 14th Street, early risers will be surprised and delighted by the oversized walk-up window where they can check out the entire E.l.f. x Dunkin’ Collection and leave with some morning essentials. The pop-up shop will be open from 8am – 12pm EDT, or while supplies last.