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A bio-based formulation with plant-based ethanol and 2-in-1 moisturizing option expand the leading hand sanitizer brand’s presence in the market.
March 29, 2022
By: TOM BRANNA
Editor
Gojo’s Purell has expanded with a foaming formulations—Purell Advanced Hand Sanitizer Naturals Foam and Purell Advanced Hand Sanitizer 2in1 Moisturizing Foam. “After 75 years of developing hand hygiene products, we know that formulation is vital when it comes to alcohol-based hand sanitizer—and I think consumers have realized, and experienced, that more than ever over the past two years,” said Dawn Yeomans, PhD, Purell hand hygiene expert. “While the percentage of alcohol is very important, the entire formulation is what impacts its performance and the user experience—and if both of these elements aren't there, consumers won't want to use the product. We formulated these foam hand sanitizers specifically for consumers, so they can have peace of mind that they kill the germs that can make them sick, while also enjoying the feel, smell, and ease of use.” Purell Advanced Hand Sanitizer Naturals Foam is made from plant-based ethanol with 91% biobased content. It is a USDA Certified Biobased formulation made with naturally renewable ethanol and is available in recyclable 10 oz pump bottles at Walmart, Target, and CVS. Purell’s Advanced Hand Sanitizer 2in1 Moisturizing Foam is said to rejuvenate skin and eliminate germs with a blend of moisturizing ingredients, including antioxidants and vitamins B3 and E. Killing 99.99% of germs while nourishing skin, the formulation not only maintains skin health but also improves skin condition with repeated use, according to Gojo. It is available recyclable 10 oz pump bottles at Walmart, Target.com, and CVS. Gel versions of our 2in1 Moisturizing formula are also available. Gojo says the rich foam of both products clings to hands for mess-free sanitizing and dries quickly. Both are naturally fragranced with a blend of essential oils that are listed on the label. Neither product contains what Gojo calls “harsh” preservatives, dyes, triclosan, parabens, or phthalates. The hand sanitizer market was a hotbed of activity through the pandemic.
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