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Experts ID major shifts ahead in nutrition, wellness travel and real estate, women’s health, men’s wellness, healthcare, technology, sustainability and spas.
February 10, 2022
By: Christine Esposito
Editor-in-Chief
The Global Wellness Summit (GWS) has released its annual wellness trends report. It outlines new directions in wellness that the organization believes will have the most meaningful impact on the industry and people worldwide. The 110-page report goes in-depth on the major shifts ahead in nutrition, wellness travel, wellness real estate, women’s health, men’s wellness, healthcare, technology, sustainability and spas. The 10 Wellness Trends for 2022 are: • Dirt-y Wellness: The health of the world’s soil—and the impact of soil exposure on human health–become far more important (Think: “soil-bathing”) • Toxic Muscularity Comes Clean: How bulging biceps and rippling abs have had a negative ripple effect on male body image • From Wellness Tech to Technological Wellness: A fresh take on digital health • Senior Living Disrupted: A wrinkle in time no more • Wellness Travel: Seekers, Welcome: Post-pandemic travelers are ready for adventure and engagement • Innovative Tech Closing the Gender Gap in Medical Research: Artificial Intelligence, apps, and wearables collect data for a wide range of women’s health conditions • Urban Bathhouses & Wellness Playgrounds: Affordable wellness is coming to a city near you • Next-Gen Naturalism: The return of self-reliance • Health & Wellness Coaching Gets Certified: Coaches trained in the art and science of motivating healthy changes have been the missing link in both healthcare and wellness • Wellness Welcomes the Metaverse: Health and wellness are attractive to the metaverse which needs to diversify beyond gaming “If it’s always daunting to predict trends in the fast-moving wellness space, it’s especially so two years into a pandemic where the long-promised ‘post-pandemic world’ is becoming visible but is repeatedly delayed,” said Susie Ellis, GWS chair and CEO. “One thing that this forecast makes very clear is that the future of wellness will be anything but a ‘restart’ of 2019. What consumers need most, what they perceive as ‘true wellness,’ has profoundly changed.” A few themes emerge in the trends report, according to GWS. With new awareness of the radical fragility of life and the planet, a “survivalist wellness” is emerging; more people are seeking resilience and self-reliance (Next-Gen Naturalism) and they’re now keenly aware that their own wellbeing is inextricable from the planet’s (Dirty Wellness, on how restoring the world’s soil and our connection to it become a major focus.) Another theme is tackling the glaring gaps, missing links and underserved populations in both healthcare and wellness. According to GWS, male body issues finally getting the attention that women’s have; innovative technology is closing the women’s health research gap; senior is living getting a dramatic rethink; and the rise of professional wellness coaches dedicated to solving that great unsolved issue in both healthcare and wellness: motivating behavior change. The future of wellness and technology is complex, according to GWS. The metaverse will plunge society into evermore immersive health and wellness experiences while a new “technological wellness” will have people interrogating and limiting their relationship to tech as never before. The report covers the new experiences rising in wellness—from pandemic-weary cities being reimagined as accessible “wellness playgrounds” to destinations answering the call of a new purpose-seeking wellness traveler, with experiences that help them grow intellectually, spiritually and creatively. The 2022 Global Wellness Summit will be held in Tel Aviv, Israel from October 30–November 2. According to the Global Wellness Institute, a nonprofit organization, as the world emerges from the pandemic, the wellness economy will return to its robust growth. GWI projects 9.9% average annual growth, with the wellness economy reaching nearly $7.0 trillion in 2025.
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