Active Concepts Adds New Hires in Marketing & Lab

Active Concepts, LLC tapped Myriam Bougdim as its new Communications and Marketing Associate and Sejal Topiwala as its new Technical Marketing Associate.
 
Bougdim is a graduate of ISCAE Nice with a Bachelor and Associates degree specialized in Business, Media and Marketing Operations. In this new role, she will lead the development of product innovation visibility. Bougdim will also implement the brand strategy to support Active Concept's growth in the digital space, providing a cohesive end-to-end brand experience. With a 360° perspective in both communication and marketing, she will focus on clear and consistent brand communication across all digital platforms.
 
Sejal Topiwala is a graduate of Rutgers University with a BA in Biology and a minor in Chemistry. Over the last 11 years, she has worked within the personal care industry as a chemist with expertise in skincare, haircare and color cosmetics. Topiwala joined Active Concepts in November 2021 and will join the team in the head office in North Carolina. She will now focus on articulating laboratory research into brand development.