Dial Creates Campaign ‘Give Teachers a Hand’ for Global Handwashing Day

On Oct. 15, Global Handwashing Day, Dial will lend a helping hand to teachers with a social purpose campaign called Give Teachers A Hand.

 

Through a partnership with DonorsChoose, an education nonprofit that allows individuals to donate directly to classroom projects posted by teachers, Dial will donate liquid hand soap to teachers to enable them to promote healthy hygiene habits in their classrooms for students who have returned to school in-person this fall. In addition, this collaboration consists of a 1:1 match commitment up to $100,000, where Dial will double the impact of a consumer's donation to projects on DonorsChoose through a dollar-for-dollar matching donation by Dial.

 

“At Dial, we want to make a meaningful difference in consumers' lives” says Randi Melton, vice president of marketing beauty care, activation. “We are honored to partner with DonorsChoose, which enables us to work directly with teachers,and support their goal of not only making a difference today, but building a brighter tomorrow for their students.”

 

According to a survey by the Department of Education, 94% of public school teachers spent an average of $479 out of pocket to buy classroom supplies for their students. Dial believes that teachers shouldn't have to use their own resources for basic necessities.

 

“We're grateful to be teaming up with Dial at such a critical time. Teachers go above and beyond to care for their students, and both Dial and DonorsChoose are dedicated to getting teachers and students the resources they need,” says Janelle Lin, senior vice president of partnerships and business development at DonorsChoose.

 

Dial is also running a Science of Clean social campaign on Instagram and TikTok to help inspire teachers and educate consumers. The Science of Clean experiments and lesson plans demonstrates how to keep hands clean in a fun and relevant way featuring influencers including Steve Spangler, Jessica Luke and Bob Pflugfelder. Visitors can also learn more about Dial brand's partnership with DonorsChoose on DialSoap.com/Teachers.