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As W3LL celebrates 13 years, the natural cosmetics brand has new formulas, new packaging and new products.
July 3, 2021
By: Charlie Sternberg
Associate Editor
W3LL People, a 'clean' beauty pioneer, has a new look, new formulas, and new products. The brand celebrated 13 years on June 28, and is known for its dermatologist-developed, plant-powered, high- performance products. The brand's new look is sleek, simple and modern, with sustainable packaging. Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty, says, “With this next phase in the brand’s evolution, we’re excited to offer more of a selection and ease while maintaining our same standards of authenticity, effectiveness, inclusion and transparency.” New Clean Formulas Plant-powered, cruelty-free formulations are ethically sourced, with botanical ingredients such as green tea, pomegranate, mango, and broccoli seed oil. The brand was always formulated without synthetic fillers, sulfates, preservatives, and fragrances. More than 35 W3LL People products have been verified by the Environmental Working Group. W3LL People is sold on its website, and at Credo Beauty, The Detox Market, Target.com and select Target stores. The brand is also in all Ulta Beauty stores as part of Ulta’s Conscious Beauty program.
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