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Cosmetify ranks Huda Kattan, James Charles and others based on payments per post.
April 17, 2021
By: TOM BRANNA
Editor
Everyone wants to be a social media star, but only a select few reach megastardom in the beauty influencer universe. According to new data from online platform Cosmetify, Huda Kattan is now the richest beauty influencer, taking home nearly $119,089 for a post across Tiktok, Instagram and Youtube, while James Charles is the most profitable on Tiktok earning $35,502 per video. Cosmetify’s first Beauty Influencer Rich List, released last year, showed how much some of the biggest names in cosmetics could be earning from their social channels. This year, the company refreshed the list and added each person’s following on TikTok. Check out the 2021 list here. Kattan, who quit her job in finance to start beauty blog, has almost 55 million followers on Instagram, YouTube and TikTok. She moved up from third place last year to knock off Charles as the world’s richest beauty influencer.
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