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May 1, 2019
By: TOM BRANNA
Editor
To celebrate festival season, It’s a 10 Haircare hired a blimp to sail over the California coastline during Coachella and Stagecoach (April 10 to May 2) to announce its “Free Leave-In” Campaign. Consumers who spotted the blimp and visited FreeLeaveIn.com were able to claim a limited edition sample of the brand’s Miracle Leave-In Product, according to the brand. “My business motto is to go where they don’t go. In true It’s a 10 fashion, we’re doing just that and taking it up to full volume,” said founder and CEO Carolyn Aronson.
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