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Will build North America's first such plant.
April 28, 2015
By: TOM BRANNA
Editor
Croda held a ground-breaking ceremony today for the construction of the first North American plant that will lead to 100% sustainable nonionic surfactants, which are used in a range of products from face creams and toothpaste to paint and laundry detergent. “This investment represents a tidal shift, especially for consumer goods manufacturers who are striving for sustainability and performance,” said Croda International Plc Group Chief Executive Steve Foots. “At Croda, sustainability is fundamental to who we are and what we do, and we’re proud to be launching this first-of-its-kind initiative here in North America.” Foots, along with President, Personal Care and Actives Kevin Gallagher, were joined by Delaware Governor Jack Markell and other officials at Croda’s facility in New Castle, DE, for the ceremonial groundbreaking event. The new plant will be located at the company’s Atlas Point facility in New Castle. The expansion of Atlas Point’s operation will enable Croda to produce nonionic surfactants from bio-ethanol while maintaining performance standards. By using bio-ethanol, the company will reduce its use of fossil fuels by moving away from traditional petrochemical derived ingredients, taking yet another step to meet the growing needs of its customers for sustainable options that perform as well as non-sustainable options, according to Croda. “Once again, Croda is leading the way in finding innovative solutions to meet customer expectations, and we are encouraged by their drive for renewable options,” said Foots. The new plant is expected to begin production in 2017.
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