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Reckitt nets two awards, Pantene leads in hair care.
February 9, 2011
By: TOM BRANNA
Editor
The 2011 TNS Product of the Year USA awards ceremony was held in New York City last night, and several leading household and personal product companies walked away with accolades. Hosted in 28 countries, Product of the Year is billed as the world’s largest consumer-voted program that recognizes innovation in consumer packaged goods. This year marks the third annual round of Product of the Year in the U.S. with more than 60,000 American shoppers voting on products in a survey conducted by research agency TNS. “Consumers are smarter than ever and watching what they spend more intelligently,” said Phil Lempert, the Supermarket Guru, who was on hand at the event. “Even though mobile devices and social networks offer just about every product review possible, it is still the “human” social network that is the most powerful. With over 60,000 shoppers voting on the most innovative for a Product of the Year award, there is not a better recommendation.” As part of the nationwide survey with 60,000 shoppers conducted by TNS,Product of the Year winners receive a robust research study providing the latest insights into the mind of today’s consumer. According to this survey, 80% of consumers are willing to try new products while 68% of shoppers say a consumer voted award means more for a new product than an expert’s opinion. Recommendations from friends or family positively impacts purchase interest amongst close to half the population. The following products were voted Product of the Year in their categories: PERSONAL CARE—Speed Stick and Lady Speed Stick Stainguard Antiperspirant Deodorant by Colgate-Palmolive TOOTHPASTE—Aquafresh iso-active Whitening by GlaxoSmithKline Consumer Healthcare MOUTHWASH—Listerine Zero by Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. HAIR CARE—Pantene Pro-V Customized Solutions by Procter & Gamble< HAIR STYLING—Pantene Pro-V Customized Solutions Stylers & Treatments by Procter & Gamble MALE GROOMING—Gillette Fusion ProGlide Power Razor by Procter & Gamble AIR CARE—Air Wick Air Freshener from Reckitt Benckiser PERSONAL HYGIENE—Lysol Healthy Touch No-Touch Hand Soap System from Reckitt Benckiser INSECTICIDE—Raid Max Bug Barrier by S.C. Johnson & Son, Inc. COSMETICS—MD Lash Factor Eyelash Conditioner from La Canada Ventures, Inc. AT HOME BEAUTY TREATMENT—no!no! Hair 8800 by Radiancy, Inc.
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