Company News

2020 Best New Product Winners

BrandSpark reveals top launches in beauty, home care and more.

BrandSpark International has announced the winners of the 2020 Best New Product Awards, including beauty and home care products. More than 11,000 Americans participated in the survey selecting the best new products.
 

BEAUTY, HEALTH & PERSONAL CARE
Category Product
Aluminum-Free Deodorant Dove 0% Aluminum Free
Body Lotion Nivea Coconut & Monoi Oil Infused Body Lotion
Body Wash Dove Body Wash Mousse with Rose Oil
Concealer CoverGirl TruBlend Undercover Concealer
Conditioner Pantene Miracle Moisture Boost Conditioner with Rosewater
Diapers Pampers Cruisers 360 FIT
Face Mask Aveeno Oat Mask
Hair Mask John Frieda Wonder Drops Hair Masks
Kid's Cough / Cold Medication Vicks Children's Cold Multi-Symptom
Lipstick Revlon Super Lustrous The Luscious Mattes Lipstick
Shampoo Pantene Miracle Moisture Boost Shampoo with Rosewater
Toothpaste Crest Pro-Health Gum and Sensitivity Toothpaste
Wellness Gummy vitafusion CBD Full Spectrum Hemp Extract
HOUSEHOLD
Category Product
Baby Laundry Detergent Dreft Pure Gentleness
Cleaning Wipes Clorox Ultra Clean Disinfecting Wipes
Dog Treat True Chews Chicken Meatball Recipe
Dryer Sheets Bounce WrinkleGuard Sheets
Fabric Treatment (In-wash) Downy WrinkleGuard
Fabric Treatment (Out of wash) Bounce Touch-up Spray
Laundry Stain Remover Tide To Go Stain Remover Wipes
Single-dose Laundry Detergent Tide Simply Pods+Oxi Liquid Detergent Pacs, Refreshing Breeze
Single-dose Laundry Detergent for Sensitive Skin Tide Ultra Oxi Free
 
“We are thrilled to celebrate the 12th year of the Best New Product Awards,” said Robert Levy, president of BrandSpark International and founder of the Best New Product Awards.  “With so many new products launched each year, it is hard for consumers to know what to buy and challenging for brands to break through the clutter. This is where the Best New Product Awards comes in.”
 
Several new trends are driving benefits that Americans say they'll pay more for:
• 41% are willing to pay more for products that are environmentally-friendly, up from 38% last year 
• 37% are willing to pay more for organic food or beauty products, up from 32% last year 
• 52% are trying to find natural equivalents where they can, slightly up from last year.

The full list can be accessed here.

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