2021 #BrownGirlSwap Grant Competition is Open

Brown Girl Jane and SheaMoisture have announced an investment of a $150,000 grant fund plus comprehensive programming in support of Black-owned independent beauty and wellness brands. The second annual #BrownGirlSwap grant competition is running on BROWNGIRLJane.com and offers Black female founders a platform to amplify their brands, receive entrepreneurial mentorship from industry veterans, and be awarded critical funding.  

The initiative beautifully meshes the missions of an award-winning indie brand and purpose-driven company – serving those who have been underserved. Brown Girl Jane is a leading luxury, plant-based wellness collection centering the needs of dynamic women of color, and SheaMoisture remains a global leader and pioneer in the beauty and personal care space.

“We are so proud to work alongside SheaMoisture for a second year to enhance the #BrownGirlSwap. The multi-year commitment further reinforces the continued need for multifaceted programs like this to begin creating equity in this industry and supporting Black businesses and the entrepreneurs behind them,” said Malaika Jones, CEO of Brown Girl Jane.

“We both pride ourselves on launching intentional programs with a purpose and thinking out of the box to solve problems for our core consumers. It's tremendous to come together with a powerhouse like SheaMoisture who has such a foothold in the industry,” said Tai Beauchamp, co-founder and chief brand officer of Brown Girl Jane.         

SheaMoisture increased its top grant to $25,000 for two Black-women founders under the $150,000 commitment. “We are excited to continue our partnership for the second consecutive year with Brown Girl Jane, a company whose mission and purpose so closely aligns with SheaMoisture,” noted Cara Sabin, CEO of SheaMoisture. “Our collaboration is a powerful manifestation of our shared goals of bringing real impact and change within the industry, by empowering Black female founders through the creation of space, provision of resources and economic opportunities.”

This year, 12 winners will be selected by Brown Gil Jane and SheaMoisture, and the community will be given the opportunity to help determine the final winners. Winners will be announced at the #BrownGirlSwap second annual Black Beauty and Wellness Summit taking place on Oct. 14-16, 2021.