3Q Prestige Beauty Sales Are In

In the third quarter of 2014, sales of U.S. prestige beauty products were $2.4 billion, a 6% increase from Q3 2013, according to numbers crunched by The NPD Group.

Makeup leads Q3 2014 overall prestige beauty sales, with eye, face, and lip products making up the bulk of the growth. In fragrance, sales of juices continue to rise, jumping nearly 5% from Q3 2013. And Facial masks are the primary driver of skincare growth, with a significant double-digit increase compared to Q3 2013.
 
“The trends that have developed throughout 2014 remain clear during its third quarter – fragrance is having a great run heading into the holiday season, and makeup is widening the gap between itself and skincare,” said Karen Grant, vice president and global industry analyst, The NPD Group, Inc. “While each of the categories experienced growth, recognizing the industry shifts that have occurred will allow retailers and manufacturers to better understand what their consumers are looking for, which is especially critical as we enter the holiday shopping season.”