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A timeline for the popular bath brand.
June 1, 2011
By: TOM BRANNA
Editor
Introduced by Gold Seal Co. in 1961, Mr. Bubble is celebrating 50 years of making bath time fun. To celebrate this milestone, the Mr. Bubble character has been updated to be more animated and appealing to today’s kids, while still maintaining the nostalgia that parents know and love. In addition to the new, updated Mr. Bubble character, the bubble bath products will feature a birthday label throughout 2011 to commemorate its 50-year history. Both Original Bubble Bubble Bath and Extra Gentle Bubble Bath, each available in 16- and 36oz bottles, will showcase a birthday Mr. Bubble, with bubbles, balloons, streamers and a birthday banner. Here’s a rundown of the history of this iconic bath brand: 1972—Gold Seal Co. introduces Mr. Bubble, a boxed powder bubble bath 1986—Gold Seal Co. sells Mr. Bubble to Airwick Industries, which was soonpurchased by Reckitt & Coleman 1996—Reckitt & Coleman sells Mr. Bubble to J.W. Childs Associates, LP, theparent company to Personal Care Group Inc. 1997—Playtex Products, Inc acquires Personal Care Group Inc. 2005—Ascendia Brands, Inc. purchases Mr. Bubble from Playtex Products, Inc. 2008—The Village Company, LLC purchases Mr. Bubble from Ascendia Brands, Inc. 2011—Mr. Bubble celebrates its 50th birthday and continues to be a topselling bubble bath in the U.S. More info: www.thevillagecompany.com
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