A Colorful Year for Revlon

In the US, net sales in 2012 jumped 5.6% to $799.8 million. The increase was primarily driven by higher net sales of Revlon color cosmetics and SinfulColors color cosmetics, as well as the inclusion of the net sales of Pure Ice, partially offset by lower net sales of Almay color cosmetics.

Revlon President and Chief Executive Officer Alan T. Ennis said, “2012 was a very positive year. We delivered top line growth of almost 5%, reflecting the effectiveness of our strategy. From a marketplace perspective, we introduced new, innovative products, which, together with effective brand communication and strong in-store execution, drove positive performance of our Revlon branded products in many of our key regions. Our financial performance was strong as we again maintained highly competitive margins and delivered $84 million of free cash flow. We are also very pleased with the integration and performance during the year of our SinfulColors and Pure Ice acquisitions.”

Ennis concluded, “We are pleased with our performance in 2012 and, as we enter 2013, we continue to focus on driving profitable growth.”

Net sales in the fourth quarter of 2012 increased 8.8% to $391.3 million. In the US, net sales leaped 14.4% to $219.2 million. The increase was primarily driven by higher net sales of Revlon color cosmetics, Revlon ColorSilk hair color and SinfulColors color cosmetics and the inclusion of the net sales of Pure Ice, partially offset by lower net sales of Almay color cosmetics.