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Nine global leaders in natural ingredients unite in one immersive space.
August 11, 2025
By: TOM BRANNA
Editor
A new concept takes center stage at Beautyworld Middle East 2025. Natural Notes is a novel showcase for natural perfume ingredients sourced from farmers all over the world. It spotlights sustainability, authenticity and innovation in the world of natural perfumery.
Natural Notes unites nine of the world’s leading producers of natural fragrance ingredients. These small to medium-sized companies with big ambitions and even bigger commitments to sustainability, biodiversity and community partnerships, according to organizers. Natural Notes is a collaboration with Resperfuma, a fragrance trade communication agency founded by Virginie Gervason.
“This isn’t just a launch at a prestigious, fast-growing beauty event; it’s a landmark moment for the region, highlighting natural fragrance ingredients from all over the world,” says Ravi Ramchandni, show manager, Beautyworld Middle East. “Natural Notes gives a platform to passionate entrepreneurs rewriting the rules of natural ingredient sourcing through responsible action and visionary thinking.”
The Natural Notes space offers visitors an immersive journey into the raw beauty of nature’s most iconic ingredients like rose, oud, patchouli, citrus and spices, It provides direct access to the people behind them.
Attendees can connect with these producers, hear their sourcing stories and explore how their work helps shape fragrance’s fututre. Day one of the Next in Fragrance conference program includes a high-level panel discussion titled “What Does Sustainability Mean for Naturals at Source?” It features Elisa Aragon, CEO, Nelixia; Raja Palaniswamy, director, Jasmine CE Pvt Ltd Rocco Capua, co-CEO, Capua and Aayush Tekriwal, CEO, Van Aroma. Gervason serves as moderator.
Participating Producers:
Visit Natural Notes in Hall Zabeel 3. It’s part of the Follow The Scent Campaign at Beautyworld Middle East 2025. Experience the beating heart of sustainable perfumery.
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