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Trade show attracts more than 22,000 in Las Vegas.
July 22, 2009
By: TOM BRANNA
Editor
The hall is empty, the booths are broken down and Cosmoprof North America organizers are happy with the results. The event, held from July 19th – 21st in Las Vegas brought 625 exhibiting companies to a sold-out show floor along with more than 22,500 quality attendees that included importers, distributors, manufactures, and global beauty leaders all under one roof. Cosmoprof North America attracted many new and innovative brands in addition to industry leaders such as Creative Nail Design, Rusk, TIGI, Essie, Jessica Nails, z.one concept, Orly, Ahava, OPI Nail, Alberto Culver, and Schwarzkopf & Henkel. Attendees took part in 200 meetings as part of the International Buyer Program involving more than 91 exhibiting companies and 140 qualified international buyers. The international buyers were invited from Australia, Brazil, Burkina Faso, Canada, Columbia, Denmark, Ghana, India, Kenya, Mexico, Romania, Senegal, and Uruguay. Discover Beauty, another Cosmoprof North America exclusive, assisted newly emerging brands in finding the proper market, while spotlighting the newest trends for influential retail buyers.By offering one-on-one meetings between senior buyers from prestigious retailers such as Bliss, Henri Bendel, Home Shopping Network (HSN), PureBeauty, Beauty Collection, and Wynn Las Vegas Apothecary, selected Discover Beauty brands were able to present their products for immediate consideration and feedback from the decision makers themselves. This year’s show unveiled the first-ever 2009 Discover Beauty Award.The 20 brands participating in the 2009 Discover Beauty program were judged on packaging, overall brand concept and likelihood to succeed in the beauty marketplace.The voting was done by specialty retailers such as Henri Bendel, HSN, Kalologie and PureBeauty as well as various beauty bloggers including AOL.com, TotalBeauty.com, AGirlsGottaSpa.com, RomyRaves.com and Beauty.com.Announced at the Discover Beauty Party at MIX at The Hotel in Mandalay Bay, the recipient of the inaugural Discover Beauty Award was TouchBack by ColorMark. TouchBack, real hair color in a marker, is the fastest touch-up for gray roots that dries instantly and won’t flake or rub off, even after brushing. More info: Cosmoprof North America, www.cosmoprofnorthamerica.com or call 800-557-3356.
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