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BigRuby takes a bite out of the booming nail art business.
April 25, 2011
By: TOM BRANNA
Editor
The newest entry in the billion-dollar nail care industry has an unlikely mascot. Meet bigRuby, a bulldog from Summit, NJ.The beauty brand creates tough, long-lasting products that endure on the outside while acting kind and gentle on the inside just like its mascot, according to the company. Ir specializes in artful nail tattoos and coordinating products that assist with application. Launching with six different design themes, each bigRuby collection aims to enhance any manicure or pedicure with a personalized touch. From colorful cosmic symbols and sea-creatures to muted mod motifs and botanicals, the expressive artwork easily applies to naked or polished nails, said the company. “Personal creative expression is at the core of this company,” explains Maria Cavanaugh, bigRuby CEO, “But my passion for animal protection was also a motivation. This brand will always stand for cruelty-free beauty products and benefit organizations including the Kindness Ranch that rescue and care for our four-legged friends.” More info: www.bigrubytattoos.com
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