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A Museum Worthy Formulation

Find out why YSL Beauté’s serum is on display in Berlin.

Shopping for skincare in a science museum? Well, not exactly, but YSL Beauté's Forever Youth Liberator Serum is now part of a Berlin museum’s newly inaugurated permanent exhibition dedicated to the role played by glycans in the realm of life.
 
After being closed for renovations for three years, the Berlin-based Sugar Museum has reopened as part of the Deutsches Technikmuseum with an expanded exhibition about sugars. In addition to the traditional focus of the former Sugar Museum, which concentrated on the production, use and social history of cane and beet sugars, the newly opened exhibition sheds light on the topic of sugar from entirely new perspectives.
 
Launched in 2012, Forever Youth Liberator Serum harnessed a scientific breakthrough uncovered by glycobiology, and represented a next-generation beauty weapon, according to YSL.  

According to YSL, glycobiology has recently been making significant new inroads, thanks to the latest advances in technology that has made it possible to analyze the skin’s biological mechanisms with greater precision. It has now been clearly established that glycans are major constituents of the skin and play a decisive role in the skin’s balance.
 
“The realms of glycobiology offer huge challenges and opportunities. We are seeing the emergence of ground-breaking applications in the sector of living sciences. The importance of glycans as a “third language” is now acknowledged and is opening the door to new products and applications, and cosmetics is just one of its application,” noted Professor Peter H. Seeberger, director of the Biomolecular Systems Department at the Max Planck Institute. He is also on the YSL.SKINSCIENCE committee, an initiative in which experts in fields of glycobiology and dermatology work together with skin care specialists from the different entities of L’Oréal Research. YSL Beauté has created this committee in order to apply the latest glycobiology findings to skin, to engage exclusive scientific collaborations and to communicate the results of its work.
 
The committee is composed of Prof. Seeberger, Dr. Bruno A. Bernard (L’Oréal Fellow), Dr. Julien Laboureau (expert in cellular and molecular biology L’Oréal Research applied to skincare), Dr. Véronique Guillou (Global Director for skincare development L’Oréal Luxe) and Dr. Thierry Michaud (dermatologist, consultant).

“30 years ago, when I started working on glycobiology, it was still very early days for this sector,” said Dr. Bernard. “Thanks to tremendous technical progress, it can now be applied to the skin. The latest discoveries are considerable and enable us to open up a new lead in the world of cosmetics. The point is that the youthfulness of skin is now being decoded in a radically different way.”

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